Season 1 Episode 13. A Beginners Guide to LinkedIn Activity

This week I take a change in scenery and record outside in one of my favourite spots in Delamere forest.

• Activity is important for two reasons – Visibility plus the Algorithm

There are many different types of activity on LinkedIn;

• The different types of LinkedIn activity
⁃ Profile views
⁃ Connection requests
⁃ Invitations replies
⁃ Group discussions
⁃ Activity stream – comments & likes
⁃ Pulse/published posts – comments & likes
⁃ Profile changes
⁃ Skill endorsement replies
⁃ Profile view replies
⁃ Status updates

• Where to start?
⁃ Activity stream. Spend 5 mins every day scrolling through, commenting and liking
⁃ Reply to every accepted invitation (TextExpander for Mac and PhraseExpress for PC are useful tools for this activity)
⁃ Invite 5 people to connect per week
⁃ Get involved in 1 new group discussion per week (only for a week)

These activities have been carefully selected on the basis of being;
✓ Easy to do
✓ Less time consuming
✓ Effective for visibility
✓ Influential on the algorithm

There is a clear relationship between activity and results and whilst there will be a law of diminishing returns at some point, most people are nowhere near it!

Give these simple forms of activity a try and let me know how you get on, drop me a note at info@winbusinessin.com or leave a voicemail (link on the right edge of this page)

Thank you so much for listening, I really value your support and interest.

Until next week….

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

If you are not sure how to write an iTunes review I have made a short video demonstrating how this is done.