Season 1 Episode 4. The LinkedIn Serial part 2.

In this episode I concentrate on London Launches Business Development Manager Sarah Andrews – she has a heavy cold at the time this was recorded, hence the sniffles!

We go through some elements of Sarah’s profile including correctly associating her profile to the London Launch company page and finding her three ‘pending’ LinkedIn recommendations. Below is a screenshot of the ‘manage recommendations’ link that appears when you hover over your recommendations section which is usually at the bottom of your profile.

Sarah is finding winning business pretty challenging so I try to see if I can help her by using her LinkedIn account more effectively.

Initially I aim to get her focused on the idea of how she can help her clients, rather than trying to get something from them (ie their custom!), this gives her the opportunity to change the nature of her relationship and build greater trust.

I also stress the importance of building a network and engaging with people provides greater opportunities for introductions and ways of ‘opening doors’.

Links

• Sarah’s profile
• Will’s published posts
• London Launch company page
• The Serial Podcast
• This American Life podcast

That is all for this week, I will be picking up on the London Launch story again in 2 weeks time when we hopefully find out how Sarah is getting on.